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Vprok.ru Perekrestok expands with X5 infrastructure

April 15, 2021. TAG: Retail Trade

X5 Retail Group ("X5" or the "Company"), a leading Russian food retailer (LSE and MOEX ticker: "FIVE") that operates the Pyaterochka, Perekrestok, and Karusel retail chains, is developing its delivery model and expanding the regional delivery network of the online hypermarket Vprok.ru Perekrestok by using existing 5Post infrastructure. The service will be available in 43 regions across half of Russia's territories by the end of June, making it accessible to 66% of the country's population. The traditional delivery model will be expanded to include a self-pickup option that allows customers to collect their orders from 5Post parcel lockers or Pyaterochka checkout counters.

In these new regions, the product range includes 40,000 SKUs, consisting largely of household goods, household chemicals, children's goods and groceries, pet goods; fresh and ultra-fresh, frozen and large-sized goods will not be available for order. The self-pickup service is free with a minimum order of RUB 1,000.

Vprok.ru Perekrestok is already operating in 20 regions, offering home delivery by courier in 10 of these. This includes ten regions added in 2021, where the hypermarket has expanded its self-pickup service using existing infrastructure, including Voronezh, Orel, Yaroslavl, Belgorod, Smolensk, Bryansk, Kursk, Lipetsk, Rostov, and Krasnodar. By the end of June, the service will be offered in a further 23 regions, including Tomsk and Tyumen, Yamal-Nenets and Khanty-Mansi Autonomous Areas and Adygeya. As new 5Post pick-up locations are opened, this list of regions will expand. Currently, as many as 1,500 pick-up points already offer the service, with this number set to increase to 7,000 by the end of the second quarter.

"5Post's cooperation with Vprok.ru Perekrestok is an excellent example of the synergy between X5 Retail Group's businesses and demonstrates how two of its fastest-growing services contribute to each other's expansion. Cross-functional development is one of the Group's key growth drivers. This new delivery model lays the foundation for developing the online hypermarket into a marketplace that relies on X5's existing infrastructure to give it a unique competitive edge. As this transformation takes place, the product range will double and reach over 100,000 SKUs by the end of this year," said Х5 Retail Group CEO Igor Shekhterman.​

X5 Group

X5 Group is a leading Russian food retailer (LSE and MOEX ticker: "FIVE")