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X5 boosts share of digital revenue in Moscow and Moscow region to 4.5%

March 04, 2021. TAG: Retail Trade

X5 now offers digital services to customers in 26 regions of Russia. In February 2021, express delivery from Perekrestok store was expanded to Togliatti, Perm, Volgograd and Tyumen, while Pyaterochka rolled out the service in smaller towns like Dzerzhinsk and Zelenodolsk. Currently, X5 delivers goods from 683 stores and eight dark stores operated by Pyaterochka and 460 supermarkets operated by Perekrestok, as well as from five Vprok.ru dark stores.

In 2020, X5's online businesses generated a GMV of RUB 21.9 billion (VAT included), of which Perekrestok Vprok accounted for RUB 15.0 billion, while express delivery from Pyaterochka and Perekrestok stores and Okolo (launched in Q4 2020) accounted for RUB 6.9 billion. X5 delivered 7.9 million online orders placed via its own web and mobile platforms in 2020, up from 1.4 million in 2019, fuelling an impressive 347% year-on-year rise in X5's online GMV. According to INFOLine, the total GMV of Russia's online food retail market was RUB 155 billion in 2020, up 3.6 times year-on-year, and X5's market share was 13%. The agency's data show that X5 was the largest digital company in the e-grocery market last year.

X5 Retail Group

X5 Retail Group is the leading multi-format food retailer in Russia. X5 shares are listed on the London Stock Echange (LSE) and Moscow Exchange in the form of Global Depositary Receipts under the ticker "FIVE". The Company operates several retail formats, including the chain of conveniently located proximity stores under the Pyaterochka brand, the supermarket chain under the Perekrestok brand, the hypermarket chain under the Karusel brand.