Charitable activities play an important role in Alfa Group companies, which are known for their multi-year traditions of patronage of historical, cultural and spiritual heritage in the regions where they operate. The main focus of such activity, taking place primarily in Russia, Kazakhstan, Ukraine and Belarus, has always been and will remain support of children and talented young people and the support and promotion of culture, art, education, health and environmental protection. While Alfa aims to achieve leadership in all its businesses, the commercial strategy of each business will always be closely aligned with a strong sense of corporate social responsibility. Through constant efforts to create the conditions for a flourishing society, Alfa Group is also laying the foundations for its own long-term success. Alfa Group is also proud of its cooperation with the Russian International Affairs Council (RIAC), a non-profit membership organization whose activities are aimed at strengthening peace, friendship and solidarity between nations, preventing international conflicts and promoting crisis settlement.
The most significant initiatives of Alfa Group businesses
Humanitarian Activities
Alfa Group companies regularly hold events in Russia, Kazakhstan, Belarus and Ukraine, aimed at supporting charitable projects and socially vulnerable groups of people. Within the framework of these projects financial support is provided to severely ill children, orphanages and remedial schools for children, charitable funds, medical institutions, low-income families and pensioners.
Alfa Group companies are partners of the “Life Line” charitable fund for helping severely ill children and have donated more than US $10.7 million over the life of the program.
Within the “Basket of Kindness” federal charitable project co-organized by X5 Retail Group, twenty tonnes of products were collected for more than 3,000 disadvantaged families and pensioners.
Education Support and Talent Development
Alfa Group businesses finance internships for young specialists, sponsor grants to pay for education in business schools, organize forums and conferences to discuss issues relevant for business and the economy.
Alfa-Bank (Russia) finances the Alfa Chance Program. Within this program gifted school graduates receive scholarships to study at the National Research University “Higher School of Economics”.
Within the Alfa Fellowship program financed by Alfa-Bank (Russia), young foreign specialists undergo internships at leading companies and institutions of Russia. The aim of this program is to promote and reinforce social and cultural relations between Russia, the USA, the UK and Germany.
Support of Culture and National Heritage
As part of the activities aimed to support cultural and national heritage, financial assistance is provided to musical festivals and competitions, literary prizes, film festivals, theater projects, art centers and national culture days.
Alfa-Bank (Ukraine) sponsored the VI International jazz festival in Lviv – “Alfa Jazz Fest”.
The largest Russian open air festival – “Alfa Future People 2016” was held in Nizhny Novgorod with Alfa Bank (Russia) sponsorship.
Alfa-Bank (Russia) together with the Ministry of Culture of the Russian Federation donated more than EURO 1 mln to repair famous Russian Pavilion in Venice, built in 1914 and used as an exhibition hall of the modern Russian fine art on the Venice Biennale.
Sporting Initiatives
Employees of Alfa Group companies take part in charitable runs and marathons, while companies participate in the organization of sport events as sponsors.
Alfa-Bank (Belarus) was the General Partner of the National Olympic Committee of the Republic of Belarus, handball team “SKA-Minsk”, football club “Minsk” and Partner of car team “MAZSPORTavto” in the cross country rally “Dakar 2017”.
Alfa-Bank (Russia) has become the first European Bank- Supporter of the 2018 FIFA World Cup and FIFA Confederations Cup 2017.
Rosvodokanal Group provides sponsorship support to sport organizations in the regions of the company’s operations. Amongst these organizations are the Biathlon Federation of the Barnaul region, the Rhythmic Gymnastics Federation of the Orenburg region, Karate Federation of the Tyumen region, “Veterans of Amateur Hockey League in Tver”.
Environment, Health and Safety
Alfa Group companies participate in environmental clean up campaigns and organize school meetings to discuss ecological issues. Within the “Donor’s Day” charitable campaign, employees donate blood for severely ill people.
Beneficiaries of Alfa Group Consortium together with the Russian Academy of Medical Sciences and Russian and international professional medical associations, launched a new charitable program “Alfa-Endo” to support pediatric endocrinology in Russia. Within the next few years, beneficiaries of Alfa Group Consortium plan to invest up to US $100 million to support a health care promotion program for Russian children.
As a member of “Сorporate Сlub of the World Wildlife Fund (WWF) Russia” Alfa-Bank (Russia) regularly contributes to nature conservation initiatives.
