Charitable activities play an important role in Alfa Group companies, which are known for their multi-year traditions of patronage of historical, cultural and spiritual heritage in the regions where they operate. The focus of such activity, taking place primarily in Russia, Kazakhstan, Ukraine and Belarus, has always been and will remain support of children and talented young people and the support and promotion of culture, art, education, health and environmental protection. While Alfa aims to achieve leadership in all its businesses, the commercial strategy of each business will always be closely aligned with a strong sense of corporate social responsibility. Through constant efforts to create the conditions for a flourishing society, Alfa Group is also laying the foundations for its own long-term success. Alfa Group is also proud of its cooperation with the Russian International Affairs Council (RIAC), a non-profit membership organization whose activities are aimed at strengthening peace, friendship and solidarity between nations, preventing international conflicts and promoting crisis settlement.
The most significant initiatives of Alfa Group businesses
Humanitarian Activities
Alfa Group companies regularly hold events in Russia, Kazakhstan, Belarus and Ukraine, aimed at supporting charitable projects and socially vulnerable groups of people. Within the framework of these projects financial support is provided to severely ill children, orphanages and remedial schools for children, charitable funds, medical institutions, low-income families and pensioners.
Alfa Group companies are partners of the “Life Line” charitable fund for helping severely ill children and have donated more than US $15 million over the life of the program;
Within the “Basket of Kindness” federal charitable project co-organized by X5 Retail Group, products are collected for disadvantaged families with children, disabled persons and pensioners. Since the start of this project, more than 230 tonnes of food aid have been provided to 20 thousand families;
Alfa-Bank (Kazakhstan) supports the first children's hospice in Kazakhstan for children with oncological diseases “I am with you”;
Alfa-Bank (Ukraine) joined the large-scale charity project “Make a Wish”, which aims to help severely ill children from all over Ukraine to fulfill their cherished dreams and teach all Ukranian children to dream big. The national project “Make a Wish” is a continuation of the similar international movement “Make a Wish”.
Education Support and Talent Development
Alfa Group businesses finance internships for young specialists, sponsor grants to pay for education in business schools, organize forums and conferences to discuss issues relevant for business and the economy.
Alfa-Bank (Russia) finances the Alfa Chance Program. Within this program gifted school graduates receive scholarships to study at eighteen Russian Higher Educational Institutions;
Within the Alfa Fellowship program, young foreign specialists undergo internships at leading companies and institutions of Russia. The aim of this program is to promote and reinforce social and cultural relations between Russia, the USA, the UK and Germany.
Support of Culture and National Heritage
As part of the activities aimed to support cultural and national heritage, financial assistance is provided to musical festivals and competitions, literary prizes, film festivals, theater projects, art centers and national culture days.
In 2011, Alfa-Bank (Ukraine) founded international jazz festival Leopolis Jazz Fest in Lviv. The bank is a partner of the festival, ensuring the smooth operation of the local contactless payment areas;
The largest Russian open-air festival – “Alfa Future People” is held annually in Nizhny Novgorod with Alfa-Bank (Russia) sponsorship;
Alfa-Bank (Russia) is one of the founders of the “Big Book” National Literary Award, which has been the biggest literary prize of Russia for many years.
Sporting Initiatives
Employees of Alfa Group companies take part in charitable runs and marathons, while companies participate in the organization of sport events as sponsors.
Alfa-Bank (Belarus) was partner of the Belorusian Handball Federation, Republican Diving Federation, Belorusian Rowing Federation, Belorusian Skiing Federation, football club “Minsk”, volleyball club “Minsk”, first international triathlon competition in Belarus “Minsk Triathlon 2018” and provided support to triathlon champion of Belarus A.V. Vasilevich;
Alfa-Bank (Russia) was the official European bank of the 2018 FIFA World Cup™ and 2017 FIFA Confederations Cup.
Environment, Health and Safety
Alfa Group companies participate in environmental clean up campaigns and organize school meetings to discuss ecological issues. Within the “Donor’s Day” charitable campaign, employees donate blood for severely ill people.
For the past few years shareholders of Alfa Group Consortium companies have been providing financial assistance to a charitable program “Alfa-Endo” realized together with the “Life Line” charitable fund, CAF (Charities Aid Foundation) and Russian and international professional medical associations to support pediatric endocrinology in Russia. Within this long-term project it is planned to invest up to US $100 million to support a health care promotion program for Russian children;
As a member of “Сorporate Сlub of the World Wildlife Fund (WWF) Russia” AlfaBank (Russia) regularly contributes to nature conservation initiatives.
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